An enchanting fragrance or attractive make-up are pure lifestyle, luxury and indulgence – but they are not enough to make someone completely ignore prices, advice and service. On the contrary: From among the many options for purchasing a product, customers will choose the ones that best meet their own needs. Is there greater interest in personal advice and product experience in the shop, or is it more important to compare low prices, availability and delivery times online in seconds – or perhaps there are needs completely different from these? The purchase decision hinges on finding the right offer and service. A person who was satisfied will also gladly return later on – whether the shop is brick-and-mortar or online. The challenges that this trend presents can be successfully overcome with intelligent digitalisation and high-performing, individually tailored tools – the perfect application for the GEBIT STANDIVIDUAL SOLUTIONS.