Traditional food retail has long since experienced a radical trend towards digital business models. Customers’ shopping behaviour is growing more fragmented and discerning. Brick-and-mortar retail is complemented by additional services, such as pre-order and delivery. Mapping the range in eCommerce expands brick-and-mortar retail and is increasingly called up by consumers. The challenges that this trend presents can be successfully overcome with intelligent digitalisation and high-performing, individually tailored tools – the perfect application for GEBIT STANDIVIDUAL SOLUTIONS®.